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What's the first step?
Why you need a press release.
Why you need a press release.
Research Your Ideal Customer or Audience.
This is the key first step in any good marketing plan. With your team or marketing consultant, identify the 'Who' by researching your target audience. Look for patterns in your current customer demographics. Identify the needs they have that you can address.
Doing this market research helps you fi
Research Your Ideal Customer or Audience.
This is the key first step in any good marketing plan. With your team or marketing consultant, identify the 'Who' by researching your target audience. Look for patterns in your current customer demographics. Identify the needs they have that you can address.
Doing this market research helps you find the latest industry trends and what the needs and wants are of your target audience. Develop a list of your competitors and what marketing strategies are giving them a better ROI.
Based off this research, and emphasizing your core Brand, you are ready to implement next steps and develop a winning marketing plan.
Why you need a press release.
Why you need a press release.
Why you need a press release.
Timing is Everything!
As you build your media campaign for your upcoming event, product launch, or big announcement - you need to alert the media.
Why?
To Gain Visibility.
A well crafted press release sent to key media will help bring your happening to life, and bring public awareness. Engaging with the media for print or on air coverage can
Timing is Everything!
As you build your media campaign for your upcoming event, product launch, or big announcement - you need to alert the media.
Why?
To Gain Visibility.
A well crafted press release sent to key media will help bring your happening to life, and bring public awareness. Engaging with the media for print or on air coverage can help make that happen. Few business people know how to create an impact statement, message on brand, engage with media for additional interviews or photo op, and know how to distribute the release properly.
There are no guarantees of pick up, but with a trained professional by your side your chances of a positive media outcome are within reach.
Marketing 101
Why you need a press release.
Marketing 101
Branding, sales, services, products, promotions, signage, prints, blogs, advertising, research and social media -- It's All Marketing!
Clearly there are a lot of marketing options and most are very accessible to you. But it can be a bit overwhelming to know which ones are the best fit for your business and how much time to dedicate to each
Branding, sales, services, products, promotions, signage, prints, blogs, advertising, research and social media -- It's All Marketing!
Clearly there are a lot of marketing options and most are very accessible to you. But it can be a bit overwhelming to know which ones are the best fit for your business and how much time to dedicate to each one.
Your Brand is the 'front of the house' of your business. This is how the public sees you - It's your reputation. Your logo, your tag line, your reach in your community, region or nationwide.
Marketing is the targeted push of your Brand across a variety of platforms with the intent that enough information makes it through to consumers which in turn increase sales and/or visibility.
Without marketing consumers can't hear your message. So the push should be often and consistent to gain the best ROI.
Branding and Marketing go hand in hand.